Canal & River Trust

Marketing Engagement Executive

UK-Buckinghamshire-Milton Keynes
Job ID
2017-5228
Closing Date
23/1/2018
Position Type
Permanent FT
Function
Strategy & Planning
Advertised Salary
Ca £23,000 (plus outer London Allowance)

Job Purpose

The Canal & River Trust is one of the UK’s largest charities; we maintain 2,000 miles of historic canals, rivers, docks and reservoirs, along with museums, archives and the country’s third largest collection of protected historic buildings – preserving them for future generations. Our waterways are exciting, vibrant places to work.

 

We are looking for a creative, analytical & proactive Marketing Engagement Executive to join the Canal & River Trusts national marketing team. The Marketing Engagement Executive will understand the importance of audience engagement and would thrive in delivering marketing programmes to the connected audiences of the Trust. This role will be responsible for delivering smart and relevant customer journeys for our audiences, reporting on insights and ultimately helping us to grow our evolving loyalty and engagement model. 

Reporting into the Marketing & Engagement Manager and working closely with colleagues across the organisation, the Marketing Engagement Executive will work on our national email marketing activity and any other marketing loyalty programmes created to ensure our audiences receive relevant content, are highly engaged and that our data handling in the marketing team is GDPR compliant.

Knowledge, Skills/Qualifications & Experience

About the role

 

This role will be directly responsible for communicating to the Trusts growing national email audience.

 

In addition, the Trust will be introducing a new loyalty model that offers customers another way to connect with us beyond email and social. This role will also be responsible for managing these audience and their customer journeys. .

 

In this role you will be working closely with key internal stakeholders, sharing insights, spotting and implementing missed opportunities for engagement, reporting on audience trends and working with the Marketing & Engagement Manager to present opportunities across teams that help the Trust  deliver against our ambitious supporter growth targets.

 

 

About you:

 

To be able to deliver this you will:

  • Work with our email marketing, CMS and CRM platforms to produce best practise marketing.

  • Work with our lead creative, media and customer loyalty agency to deliver marketing and engagement products and content.

  • Under new GPDR legislation carefully segment data to deliver relevant content and run analytics on existing audiences to provide new insights on valuable customer.

  • Produce and share monthly reports that demonstrate how we are testing our customer journeys for our connected audiences.

  • Work with digital and marketing agencies and the marketing executive on customer reach, customer engagement, customer connections and customer conversions for all national marketing.

  • Work with the national digital team team to test, learn and demonstrate the implementation and tracking dynamic, personalised or localised content.

 

Experience, qualification & skills

  • Project manage any required CRM / external system integrations needed for data processing and dynamic marketing.
  • Marketing-related degree or qualification desirable
  • Comprehensive experience of running and reporting on successful email marketing programmes
  • Experience in briefing and managing agencies
  • Strong understanding of DPA, GDPR and other relevant data protection legislation
  • Understanding and ability to read, write and analysis google analytics
  • Excellent understanding of user experience and other optimisation techniques
  • Experience of project management tools; such as basecamp and trello.
  • Experience in drawing insights on content and audiences.
  • Experience in conversion rate optimisation techniques
  • Experience with audience segmentation, tailored customer journeys
  • Good copy writing and proof-reading skills and very strong attention to detail

 

What We Offer

In addition to your base annual salary, you will benefit from Outer London Allowance as you will be based at our Milton Keynes office. We can also offer a competitive contributory DC Pension scheme arrangement, excellent holidays and numerous other employee benefits.

 

We aim to represent the diverse communities we are part of and welcome applicants from across all sectors of the community. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do.

 

Find out more about the work we do and opportunities we have on our website: https://canalrivertrust.org.uk/about-us

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