Canal & River Trust

  • Communications & Marketing Officer

    Job Locations UK-Gloucester
    Job ID
    2018-5387
    Closing Date
    27/8/2018
    Position Type
    Temporary PT
    Function
    Asset Improvement
    Advertised Salary
    £25,653.33 pro rata
  • Job Purpose

    The Communications & Marketing Officer is a part-time role responsible for delivering the Unlocking the Severn Communications & Marketing Plan. This work forms part of the project’s Activity Programme for community engagement. The Communications & Marketing Officer will lead campaigns to raise awareness of project partners and funders reaching around 20 million people, as well as encouraging deeper engagement and involvement in participatory activities.

     

    Part time, 22.5 hours over 3 days per week. This is a 3 year project offering a 3 year fixed term contract.

     

    Project

    Unlocking the Severn is a large and ambitious £20m river restoration programme led by Canal & River Trust, delivered in partnership with Severn Rivers Trust, the Environment Agency and Natural England. It will run from 2018 to 2021 with major funding grants from the Heritage Lottery Fund and EU LIFE Programme.

     

    The project is based around capital works to remove historic barriers at six weir sites on the River Severn and its main tributary the Teme. The courageous shad (a herring species) will return to the upper reaches of the river and spawn and flourish in large numbers once more. We will open 253km of river for migrating fish, and work toward a sustainable future for the United Kingdom’s longest river.

     

    Our Activity Plan for community engagement has been designed so that local residents, people who use and visit the river recreationally, and a range of new audiences will participate in memorable and unusual learning experiences to celebrate this magnificent force of nature its fascinating histories and remarkable array of wildlife. They will be supported to continue its protection for years to come.

     

    Activity Programme Partners

    Project lead: Canal & River Trust                                 

    We're the charity who look after and bring to life 2,000 miles of canals, rivers, docks and reservoirs, along with museums, archives and the country’s third largest collection of protected historic buildings. Every role across the Trust plays its part in transforming our canals and rivers into spaces where local people want to spend time and feel better, bringing wellbeing benefits to millions.

     

    Our role in the Unlocking the Severn partnership is programme lead; coordinating capital works and community engagement, managing funding and ensuring effective partnership working.

     

    Delivery partner: Severn Rivers Trust                   

    Severn Rivers Trust are a small independent environmental charity established to secure the preservation, protection and improvement of the Severn catchment. We work to share our enthusiasm and passion for rivers and make positive differences to the lives, aspirations, skills and values of communities by providing meaningful experiences and connections with the natural world.

     

    Our role in Unlocking the Severn is leading some elements of the project Activity Plan (Formal Learning and Volunteering) and providing specialist input to the partnership.

     

    Hub partners

    Six hub delivery partners will help us reach larger more diverse audiences across Gloucestershire Worcestershire and Shropshire. These include three museums, a public library and archive, a new heritage learning space, and a country park.

     

     Joint Activity Programme Team

     

    The Activity Programme for community engagement will be delivered by a mixed staff team from both main partner organisations. The Community Engagement Manager, two project officers and two apprentices will be employed by the Canal & River Trust. Three project officers will be employed by the Severn Rivers Trust. The team will work closely and collaboratively, sharing office spaces in Gloucester (CRT) and Worcester (SRT), and delivering activities at a range of venues across the project region.

    Knowledge, Skills/Qualifications & Experience

    Key Accountabilities:

    • First point of contact for large multi-partner river restoration project, responding to queries, dealing with press and swiftly addressing concerns and criticisms.
    • Contribute to the multi-partner team to deliver the Unlocking the Severn Activity Programme.
    • Create project updates for different audiences (local national and international) and in a variety of formats including online and print (e.g. press releases, articles, video, photography, graphics, blogs, leaflets, posters, internal briefings, supporter newsletters etc.). Target communications for greatest impact.
    • Develop resources and training for staff and volunteers and assist them in promoting heritage arts and science opportunities for different target audience groups.
    • Lead proactive and reactive communications and support the team in delivering clear consistent messages.
    • Oversee content creation and management for the project website (which will be built by external consultants) and social media accounts to ensure our online activities help us connect with people and share learning and opportunities as well as enabling meaningful two-way engagement with our audiences.
    • Work with the project team to deliver a series of marketing campaigns linked to project priorities and milestones (e.g. volunteer recruitment, event promotion, river engineering and capital works, seasonal river wildlife and conservation science)
    • Develop strong relationships with strategic opinion-makers (e.g. politicians, journalists, campaigners, community representatives) to facilitate high-level support for the project, partners and funders. Raise our profile with national, regional and trade coverage to reach maximum numbers and key target groups. Maintain the project media monitor to track coverage.
    • An active member of the Communications Sub-Group made up of specialists from the main partners. Take a lead reviewing activities, targets and milestones and drawing in support from the wider partnership to improve project communications and marketing.
    • Work with the project team and evaluation consultants to gather data, monitor participation, learn from challenges and celebrate the project’s success.

    Knowledge, Experience & Skills:

    • Experience of delivering integrated campaigns (i.e. combining digital, social media, marketing materials, media and events) to build support for activities and engage key audiences.
    • Experience producing marketing materials (e.g. e-invites, posters, leaflets, advertisements) for different target audiences.
    • Experience and expertise of social media including Twitter, Facebook and Instagram
    • Understanding and experience of digital content creation (blogs, video, news articles, webpages, infographics etc.).
    • Experience using branding and style guides to enhance the look and feel of materials, meet requirements (e.g. of funders and partners) and ensure consistent messages and tone.
    • Excellent oral and written communications skills, including experience in copywriting and proof-reading.
    • Experience evaluating communications and marketing activities and understanding of why this is important for partners and funders.
    • Experience collaborating and working in partnerships, balancing the needs of different stakeholders to achieve excellent outcomes.
    • Budget management experience to deliver value for money and prioritise where resource should be invested for the best outcomes.
    • Confidence, patience, politeness, tact and diplomacy, when addressing customer and media enquiries.
    • Experience using office software including email, MS Word, PowerPoint & Excel.
    • Experience supporting colleagues to work towards shared team outcomes.
    • Self-motivation, able to work independently with minimal supervision to meet strict deadlines.
    • Creative approach to problem solving.
    • Ability to understand and implement organisational policies.
    • A degree or equivalent, ideally in a relevant subject (e.g. media, marketing, humanities, English).

     

    What We Offer

    In addition to your annual salary we also a competitive contributory DC Pension scheme arrangement, and numerous other employee benefits, including several salary sacrifice benefits. More details can be found here.

     

    We are striving to represent the diverse communities that we are a part of. All candidates will be treated on the basis of their merits, skills and abilities and solely by being assessed against the requirements for the job. Many of our vacancies can be considered for people who wish to work flexibly, job share or part time. 

     

    When you join the Canal & River Trust you become a member of an engaged team working to preserve our heritage for future generations. Come and put your skills to use on our waterways.

     

    Find out more about the work we do on our website: https://canalrivertrust.org.uk/about-us

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