Senior Direct Marketing Executive

Job Title: Senior Direct Marketing Executive (Fundraising Acquisition)

Salary: £39,250 + benefits

Location: Remote working with hub allocated when required. 

We’re the charity helping millions of people feel happier and healthier by spending more time on and along our historic canals and rivers. Our tranquil and wildlife-rich spaces provide places to walk, run, bike, boat, fish and rest. It takes an extraordinary team to bring our waterways to life and that is where you come in.

Individual Giving Fundraising is at the heart of the Trust’s Fundraising Strategy, and with ongoing investment to grow our supporter database and accelerate income generation, it's a truly exciting time to join our Fundraising Team.

The Senior Direct Marketing Executive is a key role within the Acquisition & Development Team. They will be driving collaborative working as they lead on cross functional digital projects across Brand, Fundraising and more! We are looking for a digital expert who thrives in an independent working environment and who can hit the ground running to lead on email strategy, a digital fundraising audit and the projects that arise from that. They should be solutions focused, proactive, innovative and collaborative.

Location/base: This role will be based from home, but will require regular travel to London, Birmingham and other Trust locations for meetings and team days. 

Key Accountabilities:

• Reviewing, owning and implementing our Digital Fundraising Audit project – taking the actions to complete the audit, and also leading on the workstreams that come out of it.
• Leading on email strategy and becoming a super user of Marketo, our email platform, and continuously looking to optimise ways of working regarding emails.
• Leading on onward journeys and reporting on them on a regular basis.
• Working closely with the CRM Manager and Supporter Journey Manager to ensure excellent supporter experience, clear data flows and journey maps are completed for all digital campaigns.
• Developing strong relationships with internal and external stakeholders – from brand marketing and web development teams to creative and paid media agencies.
• Working closely with the Acquisition Team to help us deliver detailed digital analysis of campaigns.
• Ensuring we explore new and innovative digital opportunities, while remaining compliant.
• Reforecasting income and expenditure for areas of responsibility.
• Support the wider Individual Giving & Legacy team as required, including stewardship of other donor audiences during peak seasons and campaign support as required and agreed with their team manager. 
  

Person Specification

Essential

• Demonstrable digital experience, particularly within a role or organisation focused on conversion and direct response
• Strong interpersonal skills, skilled at building internal and external relationships.
• Experience of analysing digital campaign performance and optimising in order to meet fundraising targets.
• Experience of email marketing and email marketing platforms.
• Ability to work independently and drive projects forward proactively.
• Strong written and oral communication skills.
• Willing to adopt the Trust’s values as your own: caring, openness and transparency, supporting the local community, involving others, and striving for excellence
• Proficient in the use of MS office applications, particularly Excel and Word. 

Desirable

• Experience of working in a digital fundraising role in a charity
• Technical experience of digital platforms
• Experience of building reports and using PowerBI
• Understanding of Fundraising regulation and statutory data compliance,
• Knowledge of Fundraising databases and customer relationship management programs
• Experience of working in a fast paced and ambitious team environment.

We reserve the right to close this vacancy early if we receive sufficient suitable applications for the role. Therefore, if you are interested, please submit your application as early as possible.

In addition to your salary of £39,250, you will benefit from a competitive contributory DC Pension scheme arrangement, great holiday entitlement and numerous other employee benefits, including several salary sacrifice benefits, all of which can be found here (https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits).

• 25 days paid holiday, plus paid Bank Holidays, increasing to 27 days plus Bank Holidays after 3 years
• Annual £200 personal learning & growth award to spend on any learning related activity – hobbies; aspirations etc. 
• Free access to specialist counselling on a range of issues – health; financial; lifestyle; well-being; domestic & neighbourly matters. 
• Access to a range of employee benefits including – store discounts; boating holiday discounts; holiday purchase scheme. 
• 2 days paid volunteering leave, volunteering for local community project work.

At the Trust we care passionately for our waterways, and as importantly, for those who look after and use them. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do as a Trust. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.

All candidates will be treated on the basis of their merits, skills and abilities and solely by being assessed against the requirements for the job.

When you join the Canal & River Trust you become a member of an engaged team working to preserve our heritage for future generations. Come and share your passion and knowledge with a team that makes a difference to millions of people every day.

Find out more about us on our website: https://canalrivertrust.org.uk/about-us